LOS ANGELES SID 2008 – May 19, 2008 – Touch International Display Enhancement Corporation (TI-DEC) announced today at SID 2008 an expanded product portfolio and a considerably lower commercial-off-the-shelf (COTS) pricing structure. Shattering high market prices, the COTS pricing structure is directed to market segments and product applications which benefit from a crisp and clear video image in a rugged package offered by optical bonding technology and display enhancements.
“As we studied the LCD optical bonding services’ market, it became very clear that there is a larger market for display enhancements and ruggedization, but because of high costs, design engineers and companies shied away from it,” observed Michael Woolstrum, Touch International co-founder and TI-DEC CEO. “Now industrial products, kiosk, and PC makers can realize the added benefit of a much more rugged display without sacrificing optics, reliability or experiencing ‘sticker shock’.”
Historically, market price to optically bond a touch screen or EMI filter to a LCD display ranged from $150-400 per unit in 12.1-inch sizes, but with TI-DEC’s standard COTS pricing, these same bonds cost $75 in 100 piece lots and $22.50 in 100,000 piece orders in Asia for PC makers. Optical bonding sizes range from 3.5-inch diagonal displays for Apple iPhone-type products to 60 inches or larger for digital signage applications.
The Torrance, Calif. 50,000 square foot factory, with built-in class-100 clean rooms, has the capacity to produce thousands of units per day. To address high volume PC makers demands and to bond near OEM and ODM Asia-based manufacturers, Touch International can duplicate bonding capabilities overseas.
With eight factories worldwide, Touch International is an original equipment manufacturer of resistive and capacitive touchscreens for applications used to capture signature or self-check-out in retail establishments to sensors with special electrical or optical features used in military and aerospace applications. To enhance the performance of the touchscreen in front of an LCD display, optically bonding the touch screen or glass electrical filter to the display eliminates the air gap between the two components and improves optics and LCD readability.
About Touch International
Touch International, headquartered in Austin, Texas, was founded in 2002 by Michael Woolstrum and long-time veteran, Gary Barrett, the company’s CTO. TI has become a world leader in touchscreen, EMI filter, and enhanced display technology. The company operates its engineering and design facility and corporate headquarters in Austin, Texas as well as a high volume production facility is located in Shenzhen, China.
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Touch International, Inc.